Maddie Meshkatee
In my portfolio
Explore my work and get to know me!
You'll find a curated selection of my projects that showcase my skills and creativity.
Maddie Meshkatee
about me
Hi, I’m Maddie!
I’m a multilingual Marketing Management—Digital Media student at George Brown College, where I’ve developed expertise in Search Marketing, Content Marketing, Marketing Strategy Planning and Execution, and Analytics. My background in Graphic Design and Animation, along with my experience in Retail and Design, has equipped me with a valuable set of transferable skills, including customer behavior analysis, customer service, communication, storytelling, research, data analysis, and data visualization.
According to the MBTI test, I’m an ENFP—100% extroverted and thriving on human connection. I’m passionate about being the bridge between businesses and customers, fulfilling their needs and desires. I love exploring human psychology, which is why my favorite hobbies include taking long walks to observe people and traveling to meet new friends.
I’ve always been fond of puzzles and strategic board games, where I strategize by analyzing my competitors' strengths and weaknesses. Each challenge fuels my eagerness to plan my next move and strive for success.
Currently, I’m focused on honing my skills further as I seek an internship where I can apply my knowledge in a practical setting.
Digital marketing is where all my core skills converge and come to life. A few years ago, I embarked on my digital marketing journey by enrolling in the Fundamentals of Marketing course on Coursera, offered by Google. From that moment, I was hooked. I quickly realized that digital marketing is the perfect blend of art and science, where creativity knows no boundaries.
Maddie Meshkatee
Before formally studying marketing, I worked as a retail merchandiser and later a retail marketer. During that time, I leveraged Microsoft Excel daily to analyze sales data and optimize product placement. This allowed me to make data-driven decisions that contributed to increased sales and customer loyalty.
Inspired by this experience, I dedicated myself to self-study and extensive reading, ultimately deciding to formalize my knowledge through the Marketing Management - Digital Media program at George Brown College. This program has provided me with the perfect platform to synchronize my skills and knowledge.
Why digital marketing?
education
George Brown College
May 2024- Ongoing
University of Tehran
Sep 2019- Sep 2022
- Bachelor of Graphic Design (Visual Communication)
Art University of Tehran
Jan 2014- Sep 2018
Maddie Meshkatee
Certification
- Marketing Management- Digital Media
- Master of Animation (Motion Picture)
- Foundations of Digital Marketing and E-commerce
Google Certification
- Hootsuite Platform Certification
Google Certification
- Build a Full Website using WordPress
Coursera Certification
- Advanced Google Analytics
Google Certification
- Google Ads Search
Google Certification
- From Likes to Leads: Interact with Customers Online
Google Certification
- Attract and Engage Customers with Digital Marketing
Google Certification
Professional experience
Student Researcher
Sep 2024- Present
George Brown College
Customer Experience Representative
Indigo
Jul 2024- Present
Toronto, Ontario
Graphic Design Supervisor
Sep 2018- Sep 2022
Chalesh Publishing Company
Retail Marketing Assistant
La Vie en Rose
Sep 2017- Sep 2018
Retail Merchandiser
Superdry Store
June 2017- Sep 2017
Skills
Technical Skills
Soft Skills
- Strong work ethic and can-do attitude
- Teamwork and collaboration
- Excellent communication (written and verbal)
- Time management and ability to meet deadlines
- Detail-oriented and organized
- Ability to multi-task in a fast-paced environment
Maddie Meshkatee
Search Marketing
Maddie Meshkatee
The SEO and SEM optimization for
“The Cuisinart Burr Grind & Brew 12-Cup Coffee maker” Web Page
In this project, I performed an in-depth SEO and SEM analysis for The Bay's product page featuring the Cuisinart Burr Grind & Brew 12-Cup Coffee Maker. I discovered that for the targeted SEO keyword "Best Combined Grind and Brew Coffee Maker Canada," the product page ranked poorly in organic search, appearing only after the eighth page on the SERPs. This indicated a critical issue with visibility and relevance for key search terms. I identified several problems with the page, including under-optimized product titles, lack of detailed descriptions, and insufficient customer reviews. To address these issues, I provided recommendations to improve SEO, crafted two SEM text ads targeting "Cuisinart Grind and Brew Coffee Maker," and suggested landing page improvements to increase alignment with the ads and boost conversions.
Disney Genie Pod Product Launch Campaign
As part of a group project, we developed a new smart speaker product for Disney, designed to blend educational and entertaining content for young children. My role in the project focused on two key areas:
- Target Audience and Persona Development: I conducted in-depth research to define our target segmentations and crafted detailed customer personas. These insights formed the foundation of our media strategy, guiding how we effectively reached our audience across digital and traditional channels.
- Creative Concept and Execution: I wrote the copy and designed the storyboard for a 30-second TV and YouTube ad, showcasing how the product could enrich family life. The ad integrated emotional storytelling with key product features, aligning with Disney's brand identity and appeal. Additionally, I developed the copy for our Out-of-Home (OOH) ads, creating engaging messaging that captured attention in high-traffic areas.
Integrated marketing campaign
Integrated marketing campaign
This project spanned three months, from brainstorming product ideas to crafting the full Integrated Marketing Communications (IMC) plan. My key takeaways include:
- Campaign Development: I strengthened my ability to create and execute a comprehensive marketing plan, from audience research to media selection and creative execution.
- Collaboration and Communication: Working closely with a diverse team honed my flexibility and adaptability. It reinforced my belief in the power of collaboration to drive creativity and innovation.
Overall, this experience sharpened both my technical skills in campaign development and my interpersonal skills in teamwork and communication.
Maddie Meshkatee
OOH Campaign
Longo's New Store OOH Campaign - Port Credit
I led the ad copywriting for Longo's innovative Out-of-Home (OOH) campaign in Port Credit, featuring cutting-edge Interactive Augmented Reality (AR) digital signage. This technology was designed to create a highly engaging and personalized experience for pedestrians.
As people passed by these AR billboards, motion sensors captured their presence, displaying a live digital reflection of them carrying Longo's grocery bags. This immersive and interactive experience invited passersby to engage with the brand, making the shopping experience feel personal and memorable.
My role involved developing the copy to complement this interactive visual, reinforcing Longo's values of providing fresh, high-quality food while emphasizing community connection. The campaign resonated strongly with health-conscious, convenience-seeking locals, positioning Longo's as a forward-thinking, customer-focused brand in the Port Credit neighborhood.
Maddie Meshkatee
Maddie Meshkatee
Content Marketing
Project Overview
She Animates is a platform I developed to provide news and insights from the animation industry, while highlighting the contributions of women animators. It serves as both a hub for general animation news and a space to showcase the work and stories of women in the field. My responsibilities included developing a content marketing strategy, creating content, and analyzing the campaign's effectiveness.
Objectives
- Achieve 100 website views and 50 Instagram followers by August 1
- Publish weekly blog posts covering industry trends, animator profiles, and film analysis.
- Engage the audience through Instagram promotions and word-of-mouth.
Content Strategy
- Website: The blog featured general industry news, animator profiles, and critical discussions of animation trends.
- Instagram Promotion: I created visuals like GIFs and static posts to drive traffic and boost engagement, alternating between general content and posts highlighting female animators.
- Content Calendar: Weekly blog posts and consistent social media promotion ensured regular engagement.
Key Results
- Website Traffic: 42 total views, with peak engagement after content updates.
- Instagram Growth: Achieved 50 followers, with the most successful posts combining industry news and stories about women animators.
- Top Posts:
- Naoko Yamada: The Architect of Emotions (120 views)
- Top 10 Animated Movies of 2024 (97 views)
Insights
- Consistent content updates drove the highest engagement.
- Visual content on Instagram, such as GIFs, significantly boosted traffic.
- Word-of-mouth and community engagement were key to driving sustained interest.
Maddie Meshkatee
Testimonials
Maddie consistently demonstrated exceptional creativity and a strong work ethic in my class. She excelled in key projects, particularly her storyboarding for the Disney Genie Pod, where her ability to visualize and communicate complex ideas showcased her strength in creative strategy. With her blend of creativity, adaptability, and drive, I am confident she will excel in any professional setting. I highly recommend her for opportunities in the creative, marketing, and digital media fields.
John Paulo Cardoso- Digital Media Marketing Program Professor
